9 Klaviyo Flows Every Ecommerce Brand Should Have Running

Klaviyo flows are the automated backbone of a high-performing ecommerce email program. While campaigns drive spikes, flows generate steady revenue around the clock — often a third or more of total email sales.

The welcome flow is non-negotiable. Greet new subscribers, tell your brand story, set expectations, and deliver any signup incentive. First impressions in the inbox set the tone for the entire relationship.

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The abandoned cart flow recovers revenue you have already earned. A sequence triggered when someone adds to cart but doesn't check out — with a reminder, social proof, and a gentle incentive — is among the highest-ROI automations in ecommerce.

Browse abandonment catches intent earlier in the funnel, nudging shoppers who viewed products but never added to cart. Post-purchase flows then turn first-time buyers into repeat customers with thank-yous, tips, and cross-sells.

Don't overlook win-back and replenishment flows. Win-back re-engages lapsed customers before they churn; replenishment reminds consumable-product buyers to reorder right as they run low — practically printing repeat revenue.

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Layer in a VIP flow, a post-review flow, and a back-in-stock flow, and you have an automation engine that grows revenue without growing your workload. That is the promise of Klaviyo flows done right.