9 Klaviyo Flows Every Ecommerce Brand Should Have Running
The essential Klaviyo flows that drive automated revenue for ecommerce — and exactly how to structure each one.
Aisha Patel
Email Marketing Specialist
Klaviyo flows are the automated backbone of a high-performing ecommerce email program. While campaigns drive spikes, flows generate steady revenue around the clock — often a third or more of total email sales.
The welcome flow is non-negotiable. Greet new subscribers, tell your brand story, set expectations, and deliver any signup incentive. First impressions in the inbox set the tone for the entire relationship.
“The abandoned cart flow recovers revenue you have already earned. A sequence triggered when someone adds to cart but doesn't check out — with a reminder, social proof, and a gentle incentive — is among the highest-ROI automations in ecommerce.
Browse abandonment catches intent earlier in the funnel, nudging shoppers who viewed products but never added to cart. Post-purchase flows then turn first-time buyers into repeat customers with thank-yous, tips, and cross-sells.
Don't overlook win-back and replenishment flows. Win-back re-engages lapsed customers before they churn; replenishment reminds consumable-product buyers to reorder right as they run low — practically printing repeat revenue.
“Layer in a VIP flow, a post-review flow, and a back-in-stock flow, and you have an automation engine that grows revenue without growing your workload. That is the promise of Klaviyo flows done right.
Deepen your understanding.
Join our monthly dispatch on email marketing strategy.
Want emails like this, done for you?
Our team designs, writes, and ships campaigns that put these ideas to work — across 90+ industries. Here's where to start.
Relevant services
Templates from our portfolio
Related Articles
The Complete Guide to Mailchimp Automation Workflows
Master Mailchimp’s automation builder with step-by-step workflows for welcome sequences, abandoned cart recovery, re-engagement campaigns, and advanced multi-trigger journeys.
A/B Testing 101: What Every Email Marketer Should Test
A practical guide to A/B testing in email marketing—what to test, how to set up statistically valid experiments, and which variables drive the biggest performance improvements.
Transactional Email Best Practices: Your Most-Opened Messages
Why transactional emails are your highest-engagement asset — and how to optimize receipts, confirmations, and alerts for revenue.