The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

StrategyNovember 4, 2026

Year-End Fundraising Email Campaigns That Raise More

A nonprofit playbook for year-end fundraising emails — storytelling, segmentation, and giving-day tactics that maximize donations.

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Strategy

The Black Friday Email Strategy That Beats Discounting Wars

A complete BFCM email playbook — from pre-sale list warming to post-Black-Friday follow-up — that protects margin and maximizes revenue.

Guides

The Complete Guide to Mailchimp Automation Workflows

Master Mailchimp’s automation builder with step-by-step workflows for welcome sequences, abandoned cart recovery, re-engagement campaigns, and advanced multi-trigger journeys.

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Strategy

Email Segmentation Strategies That Actually Work

Move beyond basic demographic segments and build behavioral, psychographic, and predictive segmentation models that drive measurable improvements in every email metric.

Guides

A/B Testing 101: What Every Email Marketer Should Test

A practical guide to A/B testing in email marketing—what to test, how to set up statistically valid experiments, and which variables drive the biggest performance improvements.

Industry Insights

Media & Entertainment Newsletters: Growing Your Audience

How media companies, publishers, and content creators can build engaged newsletter audiences that drive traffic, increase loyalty, and generate sustainable revenue.

9 min read

Strategy

Travel Email Campaigns That Inspire Wanderlust

From destination discovery to booking recovery, learn how travel brands use email to inspire trips, drive direct bookings, and build loyal traveler communities.

Design

Financial Services Email Marketing: Building Trust Through Design

How financial services brands can use thoughtful email design, compliant messaging, and strategic content to build subscriber trust and drive engagement.

8 min readarrow_forward

Strategy

B2B Tech Email Marketing: From Cold Lead to Closed Deal

A complete framework for B2B tech companies to build email sequences that educate prospects, build trust, and drive conversions across complex sales cycles.

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