Haute Couture Collection Invitation

A Paris atelier wanted its best clients in the front row and, more importantly, in the salon afterward. We designed a pure black-and-champagne invitation with a presentation-details table and an editorial runway hero.

Pairing a reserved front-row seat with a follow-up salon appointment converted attendance into made-to-order intent.

Every front-row seat was confirmed and forty-one private salon appointments were booked off a single send.