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A raw, high-contrast denim-drop email with a two-up lookbook and a three-fit guide.
Love this design? We'll tailor it to your brand and ship it.
The brief called for a raw, workwear-honest denim drop that felt scarce and collectible. We used a near-black palette, a heavy condensed Oswald display, and an oversized headline to push the high-contrast, no-frills brand voice that selvage buyers respond to.
Two modules do the converting: a two-up lookbook pairs each photographed piece with its name and price so shoppers can tap straight through, and a three-fit guide removes the biggest barrier to denim purchases online by spelling out Slim, Straight, and Relaxed cuts before checkout.
The two-column lookbook stacks cleanly on mobile, the headline scales down via a media query, all layout is table-based with inlined styles for Outlook, and the preheader leans on scarcity to drive opens on a limited run.
We'll tailor it to your brand, audience, and goals.
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