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A fresh, friendly seasonal-arrivals email for a Brooklyn plant shop, with a three-up product grid, a beginner care callout, and a soft green palette that feels like a greenhouse.
Love this design? We'll tailor it to your brand and ship it.
Fern & Folk wanted spring arrivals to feel approachable, not precious — the plant shop equivalent of a friend texting you what just came in. We used serif display headlines over a sunlit greenhouse hero and a layered green palette anchored by a deep forest header and footer.
A three-up product grid surfaces easy, rare, and beginner picks with quick price-and-difficulty tags, followed by a 'new plant parent' care callout that pre-empts the number-one churn driver: overwatering. A repotting feature image and a greenhouse quote add warmth before the rounded CTA.
The grid collapses to single-column on mobile, peat-free and recyclable-pot messaging reinforces the eco angle, and the footer carries local-delivery terms alongside all required compliance links.
We'll tailor it to your brand, audience, and goals.
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