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A reserve-list allocation email for a 26-year single-cask Speyside release of just 213 bottles, one bottle to a name.
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A Speyside distillery needed to allocate a rare single-cask release without it ever touching the open market. We wrote the email as a warehouse story, amber and oak tones, with hand-set tasting notes in a structured table.
Naming a specific reserved bottle number for each recipient made scarcity personal rather than promotional.
The entire 213-bottle cask was claimed from the reserve list in under two days, deepening loyalty among top members.
We'll tailor it to your brand, audience, and goals.
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