ROI Calculator

What is email really worth to you?

Industry studies often cite strong returns on email marketing — but only when it's done well. Move the sliders to explore an illustrative scenario. Estimates only; results vary and are not guaranteed.

Your numbers

Email subscribers

Campaigns per month

Average order value

Illustrative model only. This example assumes a purchase rate moving from 0.15% to 0.45% per send. These figures are hypothetical inputs, not a forecast. Estimates only — results vary and are not guaranteed.

Illustrative scenario

Example figures only — not a projection of your actual results.

Illustrative extra revenue / month$14,400

Illustrative annual difference$172,800

Example baseline / month$7,200

Example optimized scenario / month$21,600

Illustrative return on a $894 plan16.1x

In this example, that's about $13,506 after the plan cost.

Estimates only. Results vary and are not guaranteed.

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