ROI Calculator
What is email really worth to you?
Industry studies often cite strong returns on email marketing — but only when it's done well. Move the sliders to explore an illustrative scenario. Estimates only; results vary and are not guaranteed.
Your numbers
Illustrative model only. This example assumes a purchase rate moving from 0.15% to 0.45% per send. These figures are hypothetical inputs, not a forecast. Estimates only — results vary and are not guaranteed.
Illustrative scenario
Example figures only — not a projection of your actual results.
Illustrative extra revenue / month$14,400
Illustrative annual difference$172,800
Example baseline / month$7,200
Example optimized scenario / month$21,600
Illustrative return on a $894 plan16.1x
In this example, that's about $13,506 after the plan cost.
Estimates only. Results vary and are not guaranteed.