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A bold price-drop alert with a struck-through old price beside the new price and a clean wishlist-item card to close the sale.
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When a saved item gets cheaper, the email's only job is to make the savings unmistakable. Northbeam uses a bold, bright layout where the headline announces a 28% drop and the wishlist-item card pairs a struck-through $249 against a red $179, with an explicit 'you save $70' line so the value reads in under a second.
The wishlist card is the structural workhorse: a two-column product block that stacks on mobile, reinforced by a '30-day lowest price' and review-count stat row that pre-empts the 'should I wait?' hesitation. A 'still 3 more items on your wishlist' closer extends the relationship beyond the single conversion.
The automation triggers on a price-change event for any wishlisted SKU and personalizes the item image, name, old and new price, and computed savings via merge tags. The card and stat row are responsive, and using real strike-through text rather than an image keeps pricing legible even when images are blocked.
We'll tailor it to your brand, audience, and goals.
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