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A pre-release email for a niche perfume house introducing a small-batch extrait, with a complimentary sample reserved per recipient.
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A Grasse perfumer launching a small-batch extrait needed scent on skin before reviews shaped the narrative. We built a plum-and-rose-gold composition with a top/heart/base note table that read like a perfumer's card.
Offering a reserved, complimentary sample per recipient converted curiosity into a low-friction ask.
Sixty-three percent of the VIP list requested a sample, priming a strong sell-through on the numbered flacons.
We'll tailor it to your brand, audience, and goals.
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