Browse Abandonment Recovery

The brief was to win back undecided browsers without the desperate, discount-heavy tone most abandonment flows fall into. We built a warm light palette in Fraunces and Inter, opening with an editorial hero and a gentle 'Still thinking it over?' headline that reads as a courtesy rather than a chase. The automation triggers when a contact views two or more product pages without adding to cart, and personalizes the salutation and saved-item set from the merge fields Mailchimp captures via the site-tracking pixel.

The four-up product grid is the conversion engine: each saved item shows photo, name, price, and the specific size or colorway the shopper looked at, so the email mirrors their session back to them. Conditional logic swaps in only the products with live inventory, and a soft-urgency band ('we hold browsing carts for 48 hours') supplies a deadline without a coupon. A single dark CTA, 'Pick up where I left off,' deep-links each reader back to their last-viewed PDP.

Every layout cell is a role=presentation table with inline styles, and the .stack class collapses the 2x2 grid into a single column under 620px so thumbnails stay tappable on mobile. Images are real curl-verified Unsplash photos with descriptive alt text and width/height attributes, the preheader is hidden for inbox preview control, and the send is keyed to a 4-hour delay after the browse event to stay timely without feeling like surveillance.