Subscription Renewal Reminder

Renewal reminders walk a line between service notice and retention play, so the brief favored transparency. We used a clean, light SaaS aesthetic in Inter with a calm blue accent and a 'nothing you need to do' reassurance that reduces churn-by-surprise. The automation fires seven days before the renewal date and merges the customer name, plan name, seat count, renewal date, and masked payment method into a dark current-plan card.

Retention is driven by reframing the renewal as continuity rather than a charge. A 'what stays yours for another year' checklist enumerates the concrete things the customer keeps active workflows, seats, priority support, and locked-in pricing, which makes the value tangible at the exact moment of decision. The primary CTA confirms the renewal while a secondary 'Manage plan' link offers a low-friction path to adjust seats, defusing the impulse to cancel outright.

The plan card and benefits list are presentation tables with inline styles; the card's stat row carries .stack so seats and billing details stack cleanly on mobile, and the checklist rows keep their dividers across clients. The send is a transactional-style service notice, which supports inbox placement, and the honest footer plus hidden preheader ('your plan renews June 27') make the message instantly recognizable and trustworthy.