The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

Building an Email Deliverability Metrics Dashboard for Your Team

A deliverability dashboard gives your team real-time visibility into the metrics that matter. Learn what to track, how to visualize it, and how to drive better decisions.

Business

B2B SaaS Email Timing Optimization: When to Send for Maximum Engagement

Data-driven insights into the optimal send times for B2B SaaS email campaigns, with segment-specific timing strategies that improve open rates and conversion rates significantly.

7 min readarrow_forward

Business

Email Workflow Documentation: Building a Repeatable Process

Create documented email workflows and production processes that ensure consistency, reduce errors, and enable team scalability.

Business

How to Measure Email Marketing ROI for Your Business

Learn the frameworks, attribution models, and key metrics you need to accurately calculate email marketing ROI and prove the channel’s value to stakeholders.

Business

SaaS Webinar Email Promotion Campaigns That Fill Seats

A complete framework for email campaigns that drive webinar registrations for SaaS companies, from invitation sequences to post-webinar follow-ups that convert attendees into customers.

7 min read

Business

Newsletter Monetization: 7 Ways Creators Earn From Email

Proven newsletter monetization strategies for creators and publishers — from sponsorships to paid tiers — without alienating subscribers.

Business

The B2B SaaS Monthly Newsletter Content Strategy That Actually Works

A content strategy framework for B2B SaaS monthly newsletters that balances educational value, product content, and promotional offers without alienating subscribers.

7 min readarrow_forward

Business

Email List Building: Strategies That Actually Grow Subscribers

Move beyond basic pop-ups with advanced list-building strategies that attract high-quality subscribers who engage, convert, and stick around.

Business

Setting Up an Email Metrics Dashboard That Matters

Build a focused email metrics dashboard that surfaces the data your team actually needs to make decisions and drive continuous improvement.

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