The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Business

Product Launch Emails: Building Hype That Converts

A strategic framework for product launch email sequences that build anticipation, educate prospects, and drive conversions from pre-launch teasers to post-launch urgency.

Business

Weekly Newsletter Best Practices for Consistent Growth

Actionable best practices for building a weekly newsletter that grows your audience, drives consistent engagement, and generates predictable revenue over time.

7 min readarrow_forward

Business

Email Marketing Metrics That Actually Matter

Cut through the vanity metrics and focus on the email marketing KPIs that actually drive business decisions—deliverability, engagement quality, conversion efficiency, and revenue attribution.

Business

Mailchimp vs. Competitors: Why We Recommend It

After managing hundreds of accounts across every major platform, here is an honest assessment of where Mailchimp excels and where competitors have the edge.

Business

Email List Building: Strategies That Actually Grow Subscribers

Move beyond basic pop-ups with advanced list-building strategies that attract high-quality subscribers who engage, convert, and stick around.

8 min read

Business

How to Measure Email Marketing ROI for Your Business

Learn the frameworks, attribution models, and key metrics you need to accurately calculate email marketing ROI and prove the channel’s value to stakeholders.

Business

Email Automation Flows Every Business Should Have

The essential automation workflows that every business needs to nurture leads, recover sales, and build lasting customer relationships on autopilot.

8 min readarrow_forward

Business

Email Marketing Budget Planning: Allocating Resources for Maximum ROI

A practical framework for planning your email marketing budget across tools, talent, and campaigns to maximize return on every dollar spent.

Business

Sustainable Email List Growth Strategy for 2025 and Beyond

Build an email list growth strategy that prioritizes quality over quantity, attracting subscribers who engage, convert, and remain loyal over time.

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