The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

GuidesApril 19, 2026

9 Klaviyo Flows Every Ecommerce Brand Should Have Running

The essential Klaviyo flows that drive automated revenue for ecommerce — and exactly how to structure each one.

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Guides

Transactional Email Best Practices: Your Most-Opened Messages

Why transactional emails are your highest-engagement asset — and how to optimize receipts, confirmations, and alerts for revenue.

Guides

Gmail and Yahoo Bulk Sender Requirements: Stay in the Inbox

What the Gmail and Yahoo bulk sender rules mean for your email program — authentication, complaint rates, and one-click unsubscribe.

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Guides

BIMI Explained: Get Your Logo in the Inbox and Build Trust

What BIMI is, why it boosts open rates and trust, and exactly how to set it up alongside your email authentication.

Guides

How to Re-engage Inactive Subscribers Without Hurting Deliverability

A step-by-step guide to win back dormant subscribers using progressive re-engagement sequences, list cleansing, and reputation-safe suppression strategies.

Guides

A/B Testing 101: What Every Email Marketer Should Test

A practical guide to A/B testing in email marketing—what to test, how to set up statistically valid experiments, and which variables drive the biggest performance improvements.

8 min read

Guides

The Complete Guide to Mailchimp Automation Workflows

Master Mailchimp’s automation builder with step-by-step workflows for welcome sequences, abandoned cart recovery, re-engagement campaigns, and advanced multi-trigger journeys.

Guides

SaaS Onboarding Emails: The Ultimate Playbook

A complete playbook for SaaS onboarding email sequences that activate users, reduce time-to-value, and drive feature adoption from day one.

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Guides

How Often Should You Email Your List? A Data-Backed Answer

Stop guessing your sending frequency. Industry research across millions of sends points to the optimal email cadence that maximizes engagement without driving unsubscribes.

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