The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Case StudyJune 15, 2026

Case Study: Media Publisher Grows Readership 3x in 6 Months

An illustrative look at how a digital media publisher could triple weekly newsletter readership through Mailchimp-optimized growth tactics, content syndication, and referral mechanics.

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Case Study

Case Study: Travel Agency's Post-Pandemic Email Comeback

An illustrative look at how a luxury travel agency could revive a dormant email list into a primary booking channel using Mailchimp automation and hyper-personalized destination content.

Case Study

Email Marketing ROI: How to Measure Email-Attributed Revenue at Scale

A transparent breakdown of the methodology, attribution models, and optimization strategies behind measuring email-attributed revenue at scale.

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Case Study

Case Study: B2B Tech Startup's Email Strategy for Series A

An illustrative look at how an early-stage B2B tech startup could use a precision email strategy to build investor confidence and grow pipeline ahead of a Series A round.

Case Study

SaaS Abandoned Trial Recovery Emails: Reclaiming Lost Conversions

A strategic framework for abandoned trial recovery emails that re-engage users who signed up but never activated, converting them into active users and paying customers.

Case Study

Case Study: Fitness Studio Retains 85% of New Members

An illustrative look at how a boutique fitness chain could reduce first-month churn using a Mailchimp-powered onboarding and engagement email sequence that keeps new members coming back.

8 min read

Case Study

Nonprofit Email Fundraising: An Illustrative $500K Campaign Breakdown

An illustrative look at how a mid-size environmental nonprofit could use a strategic, storytelling-led email fundraising campaign to fund a major project in 30 days.

Case Study

Case Study: Restaurant Chain Boosts Reservation Rate by 40%

An illustrative look at how a 12-location restaurant group could use targeted email campaigns and Mailchimp automation to fill off-peak seating and grow online reservations.

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Case Study

Rebuilding a B2B SaaS Email Program: An Illustrative $4M Pipeline Case Study

An illustrative case study of how a B2B SaaS company could rebuild its email program from the ground up to drive major pipeline through strategic segmentation and content personalization.

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