The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

DesignJuly 9, 2026

Financial Services Email Marketing: Building Trust Through Design

How financial services brands can use thoughtful email design, compliant messaging, and strategic content to build subscriber trust and drive engagement.

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Design

Hospitality Email Marketing: Booking Confirmation Done Right

Transform routine booking confirmations into revenue-driving guest experiences with strategic pre-arrival, in-stay, and post-stay email sequences.

Design

The Psychology of Color in Email Design

How strategic color choices in email design influence subscriber emotions, drive action, and reinforce brand identity—backed by color psychology research and email marketing data.

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Design

Mobile Email Design: Why 60% of Your Readers Are on Phones

Why mobile-first email design is no longer optional—learn the layout, typography, touch target, and rendering strategies that deliver exceptional experiences on every screen size.

Design

CSS Frameworks and Tools for Email Design: Streamlining Your Development Workflow

Discover the CSS frameworks, preprocessing tools, and testing platforms that can streamline your email development workflow and reduce production time by 50% or more.

Design

Designing Email for the Inbox: How Subject Lines and Preview Text Shape Pre-Open Design

Extend your email design strategy to the inbox itself by optimizing how subject lines, preview text, sender names, and preheader content work together to drive opens.

6 min read

Design

Welcome Email Sequences: First Impressions That Last

How to design welcome email sequences that achieve 60%+ open rates, build subscriber trust from the first message, and drive 3x higher long-term engagement and revenue.

Design

A/B Testing Email Design Elements: A Data-Driven Approach to Visual Optimization

Apply the scientific method to email design with structured A/B tests that isolate visual variables and reveal which design choices actually drive better performance.

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Design

Designing Email CTAs That Get Clicked: Button Design, Copy, and Placement Strategies

Learn the science behind email CTA design—from button color and size to copy psychology and placement—to create calls-to-action that subscribers genuinely want to click.

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