The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

Mailchimp vs. Competitors: Why We Recommend It

After managing hundreds of accounts across every major platform, here is an honest assessment of where Mailchimp excels and where competitors have the edge.

Business

E-Commerce Startup Email Marketing: Building From Scratch

How early-stage e-commerce startups build profitable email programs from zero subscribers with rapid testing and iteration.

7 min readarrow_forward

Business

Email Marketing ROI: How to Calculate and Maximize Your Return in 2026

Learn the exact formula to calculate email marketing ROI and discover proven strategies to maximize your return in 2026 with benchmark data and optimization tips.

Business

Email Acquisition Strategy: Choosing the Right Channels

Evaluate and select the most effective email acquisition channels for your brand, from organic content marketing to paid social and strategic partnerships.

Business

SaaS App Store Review Request Emails: Getting More 5-Star Ratings

How to craft app store review request emails that generate more positive ratings, with strategies for timing, messaging, and incentivizing satisfied users to share their experience.

6 min read

Business

Cross-Sell and Upsell Emails That Lift Average Order Value

Strategic email approaches to cross-selling and upselling that increase AOV by 20–30% without feeling pushy.

Business

Building a SaaS Referral Email Program That Drives Viral Growth

How to design and implement a referral email program for SaaS that turns your happiest customers into a scalable acquisition channel with measurable ROI.

7 min readarrow_forward

Business

Sunset Policies: When and How to Remove Inactive Subscribers

A well-designed sunset policy protects your deliverability by automatically removing subscribers who no longer engage. Learn how to build and implement one.

Business

Transactional Emails: Turning Receipts Into Revenue for E-Commerce Brands

Transform order confirmations and shipping notifications into revenue-generating touchpoints without compromising their transactional purpose.

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