The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Business

Setting Email Marketing Goals and KPIs That Drive Results

Define meaningful email marketing goals and KPIs that align with business objectives and provide actionable insights for continuous improvement.

Business

Email Campaign Reporting and Analysis: A Complete Guide

Build meaningful email campaign reports that surface actionable insights, identify optimization opportunities, and communicate value to stakeholders.

6 min readarrow_forward

Business

Email Acquisition Strategy: Choosing the Right Channels

Evaluate and select the most effective email acquisition channels for your brand, from organic content marketing to paid social and strategic partnerships.

Business

Setting Up an Email Metrics Dashboard That Matters

Build a focused email metrics dashboard that surfaces the data your team actually needs to make decisions and drive continuous improvement.

Business

Email Workflow Documentation: Building a Repeatable Process

Create documented email workflows and production processes that ensure consistency, reduce errors, and enable team scalability.

6 min read

Business

The B2B Lead Nurturing Email Framework That Converts Cold Leads

A complete lead nurturing framework for B2B companies that turns cold inbound leads into sales-qualified opportunities through strategic email sequencing.

Business

SaaS Newsletter Best Practices for 2024 and Beyond

How to build a SaaS newsletter that educates users, showcases product value, and drives predictable growth — without resorting to feature-dump emails.

6 min readarrow_forward

Business

The SaaS Product Launch Email Playbook: From Teaser to Conversion

A complete email playbook for launching new SaaS products and features, with proven sequences for building anticipation, driving adoption, and measuring success.

Business

SaaS Customer Lifecycle Email Automation: From Signup to Advocacy

Design end-to-end email automation workflows for SaaS that guide customers through every stage of the lifecycle, increasing activation, retention, and expansion revenue.

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