The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

Mailchimp vs Klaviyo vs HubSpot: Which ESP Is Right for Your Business?

An in-depth comparison of Mailchimp, Klaviyo, and HubSpot covering pricing, features, deliverability, and ideal use cases to help you choose the best email platform.

Business

Email Campaign Reporting and Analysis: A Complete Guide

Build meaningful email campaign reports that surface actionable insights, identify optimization opportunities, and communicate value to stakeholders.

6 min readarrow_forward

Business

A/B Testing E-Commerce Email Subject Lines and Content

A disciplined testing framework for e-commerce emails that compounds into significant revenue gains through continuous optimization.

Business

SaaS Upsell and Cross-Sell Email Strategies That Feel Like Help, Not Hustle

How to design upsell and cross-sell email sequences for SaaS products that increase average revenue per user while maintaining trust and customer satisfaction.

Business

DTC Email Automation: Must-Have Workflows for Growth

The automated email workflows every direct-to-consumer brand needs to nurture leads and retain customers without manual intervention.

6 min read

Business

Setting Email Marketing Goals and KPIs That Drive Results

Define meaningful email marketing goals and KPIs that align with business objectives and provide actionable insights for continuous improvement.

Business

SaaS Drip Campaigns for Lead Nurturing: A Strategic Guide

Design and implement SaaS drip campaigns that nurture leads through long sales cycles with educational content, progressive profiling, and timely conversion triggers.

7 min readarrow_forward

Business

The Psychology of Cart Abandonment and How to Recover Sales

Understand psychological drivers behind cart abandonment and use behavioral science to design emails that complete the sale.

Business

How to Build an Email List from Scratch: 15 Proven Strategies

Fifteen actionable strategies to grow your email list from zero subscribers, including lead magnets, pop-up optimization, social media tactics, and strategic partnerships.

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