The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Business

Building a B2B Newsletter Content Strategy That Grows Your Pipeline

A complete content strategy framework for B2B newsletters that attract, educate, and convert high-value subscribers into pipeline opportunities and closed revenue.

Business

SaaS Drip Campaigns for Lead Nurturing: A Strategic Guide

Design and implement SaaS drip campaigns that nurture leads through long sales cycles with educational content, progressive profiling, and timely conversion triggers.

7 min readarrow_forward

Business

SaaS Upsell and Cross-Sell Email Strategies That Feel Like Help, Not Hustle

How to design upsell and cross-sell email sequences for SaaS products that increase average revenue per user while maintaining trust and customer satisfaction.

Business

Building a SaaS Referral Email Program That Drives Viral Growth

How to design and implement a referral email program for SaaS that turns your happiest customers into a scalable acquisition channel with measurable ROI.

Business

SaaS App Store Review Request Emails: Getting More 5-Star Ratings

How to craft app store review request emails that generate more positive ratings, with strategies for timing, messaging, and incentivizing satisfied users to share their experience.

6 min read

Business

The B2B SaaS Monthly Newsletter Content Strategy That Actually Works

A content strategy framework for B2B SaaS monthly newsletters that balances educational value, product content, and promotional offers without alienating subscribers.

Business

SaaS Webinar Email Promotion Campaigns That Fill Seats

A complete framework for email campaigns that drive webinar registrations for SaaS companies, from invitation sequences to post-webinar follow-ups that convert attendees into customers.

7 min readarrow_forward

Business

B2B SaaS Email Timing Optimization: When to Send for Maximum Engagement

Data-driven insights into the optimal send times for B2B SaaS email campaigns, with segment-specific timing strategies that improve open rates and conversion rates significantly.

Business

SaaS Trial Expiration Emails: Converting Users Before the Deadline

A strategic framework for trial expiration email sequences that maximize conversion rates through urgency, value reinforcement, and frictionless upgrade paths.

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