The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Case StudyJanuary 22, 2024

How to Increase SaaS Email Open Rates: A 156% Turnaround Framework

An illustrative walkthrough of subject line strategy, send-time optimization, and audience segmentation — and why they move open rates.

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Case Study

Email Segmentation Strategies That Increase Revenue by 760%

An illustrative look at how advanced email segmentation and behavioral targeting can dramatically lift e-commerce revenue.

Case Study

How a Single Email Campaign Can Drive $2M+ in Revenue: An Illustrative Breakdown

An illustrative breakdown of the strategy, timing, copy, and segmentation that can turn a single email campaign into a major revenue driver.

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Case Study

Email Marketing ROI: How to Measure Email-Attributed Revenue at Scale

A transparent breakdown of the methodology, attribution models, and optimization strategies behind measuring email-attributed revenue at scale.

Case Study

Case Study: How an E-Commerce Brand Scaled From 0 to 50K Subscribers

An illustrative look at how a DTC fashion label could build a 50,000-subscriber email list using strategic lead magnets, Mailchimp automation, and a data-driven welcome sequence.

Case Study

Case Study: SaaS Company Reduces Churn by 35% With Onboarding Emails

An illustrative look at how a B2B SaaS company could cut monthly churn through a redesigned Mailchimp onboarding sequence that drives feature adoption and habit formation.

7 min read

Case Study

Case Study: Real Estate Agency Generates 200+ Leads From One Campaign

An illustrative look at how a luxury real estate agency could generate 200+ qualified buyer leads from a single email campaign targeting high-net-worth renters.

Case Study

Case Study: Wellness Brand Triples Newsletter Engagement

An illustrative look at how a plant-based supplement company could dramatically lift email open and click-through rates through audience segmentation and content personalization.

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Case Study

Case Study: Restaurant Chain Boosts Reservation Rate by 40%

An illustrative look at how a 12-location restaurant group could use targeted email campaigns and Mailchimp automation to fill off-peak seating and grow online reservations.

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