The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Case Study

Nonprofit Email Fundraising: An Illustrative $500K Campaign Breakdown

An illustrative look at how a mid-size environmental nonprofit could use a strategic, storytelling-led email fundraising campaign to fund a major project in 30 days.

Case Study

Case Study: Fitness Studio Retains 85% of New Members

An illustrative look at how a boutique fitness chain could reduce first-month churn using a Mailchimp-powered onboarding and engagement email sequence that keeps new members coming back.

8 min readarrow_forward

Case Study

Case Study: B2B Tech Startup's Email Strategy for Series A

An illustrative look at how an early-stage B2B tech startup could use a precision email strategy to build investor confidence and grow pipeline ahead of a Series A round.

Case Study

Case Study: Travel Agency's Post-Pandemic Email Comeback

An illustrative look at how a luxury travel agency could revive a dormant email list into a primary booking channel using Mailchimp automation and hyper-personalized destination content.

Case Study

Case Study: Media Publisher Grows Readership 3x in 6 Months

An illustrative look at how a digital media publisher could triple weekly newsletter readership through Mailchimp-optimized growth tactics, content syndication, and referral mechanics.

8 min read

Case Study

SaaS Onboarding Sequences That Activate Users in Under 7 Days

A strategic framework for designing SaaS onboarding email sequences that drive feature adoption, reduce time-to-value, and convert trial users into paying customers faster.

Case Study

Churn Prevention Email Campaigns That Cut Cancellations in Half

Data-driven churn prevention email strategies that identify at-risk subscribers early and deploy targeted retention sequences to keep them engaged and paying.

8 min readarrow_forward

Case Study

Email Marketing for SaaS Free Trial Conversion: The Complete Guide

Proven email strategies to convert free trial users into paying customers, with psychological triggers, timing tactics, and content frameworks that actually work.

Case Study

Rebuilding a B2B SaaS Email Program: An Illustrative $4M Pipeline Case Study

An illustrative case study of how a B2B SaaS company could rebuild its email program from the ground up to drive major pipeline through strategic segmentation and content personalization.

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