The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Case Study

Case Study: Wellness Brand Triples Newsletter Engagement

An illustrative look at how a plant-based supplement company could dramatically lift email open and click-through rates through audience segmentation and content personalization.

Case Study

Case Study: Real Estate Agency Generates 200+ Leads From One Campaign

An illustrative look at how a luxury real estate agency could generate 200+ qualified buyer leads from a single email campaign targeting high-net-worth renters.

7 min readarrow_forward

Case Study

Case Study: SaaS Company Reduces Churn by 35% With Onboarding Emails

An illustrative look at how a B2B SaaS company could cut monthly churn through a redesigned Mailchimp onboarding sequence that drives feature adoption and habit formation.

Case Study

Case Study: How an E-Commerce Brand Scaled From 0 to 50K Subscribers

An illustrative look at how a DTC fashion label could build a 50,000-subscriber email list using strategic lead magnets, Mailchimp automation, and a data-driven welcome sequence.

Case Study

Email Segmentation Strategies That Increase Revenue by 760%

An illustrative look at how advanced email segmentation and behavioral targeting can dramatically lift e-commerce revenue.

7 min read

Case Study

DTC Email Strategies for Building Customer Relationships and Community

How direct-to-consumer brands use email to bypass retail intermediaries and build authentic customer relationships that create sustainable advantages.

Case Study

Email Marketing for SaaS Free Trial Conversion: The Complete Guide

Proven email strategies to convert free trial users into paying customers, with psychological triggers, timing tactics, and content frameworks that actually work.

8 min readarrow_forward

Case Study

How to Increase SaaS Email Open Rates: A 156% Turnaround Framework

An illustrative walkthrough of subject line strategy, send-time optimization, and audience segmentation — and why they move open rates.

Case Study

How a Single Email Campaign Can Drive $2M+ in Revenue: An Illustrative Breakdown

An illustrative breakdown of the strategy, timing, copy, and segmentation that can turn a single email campaign into a major revenue driver.

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