The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Case Study

SaaS Abandoned Trial Recovery Emails: Reclaiming Lost Conversions

A strategic framework for abandoned trial recovery emails that re-engage users who signed up but never activated, converting them into active users and paying customers.

Case Study

DTC Email Strategies for Building Customer Relationships and Community

How direct-to-consumer brands use email to bypass retail intermediaries and build authentic customer relationships that create sustainable advantages.

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