The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Email Image Optimization Techniques: Speed Meets Visual Quality

Master email image optimization techniques that balance visual quality with file size constraints, ensuring fast loading times without sacrificing the visual impact of your campaigns.

Design

Seasonal Email Design Themes: Keeping Your Campaigns Fresh All Year Long

Plan and execute seasonal email design themes that align with holidays, seasons, and cultural moments while maintaining brand consistency throughout the year.

7 min readarrow_forward

Design

Designing Transactional Emails for Engagement: Turning Necessity into Opportunity

Transform routine transactional emails—order confirmations, password resets, shipping notifications—into brand-building engagement opportunities without sacrificing their primary function.

Design

The Role of Negative Space in Email Design: Letting Your Content Breathe

Explore how strategic use of negative space—the empty areas around and between elements—can dramatically improve email readability, focus, and conversion rates.

Design

Typography Pairing in Email Design: Combining Fonts for Maximum Impact

Master the art of typography pairing in email design with strategic font combinations that establish visual hierarchy, reinforce brand personality, and improve readability.

6 min read

Design

SaaS Daily Digest Email Strategy: Building the Habit of Daily Product Engagement

How to design daily digest emails for SaaS products that drive habitual product usage, surface relevant content, and keep your product top of mind without overwhelming subscribers.

Design

The Anatomy of a Perfect Welcome Email Sequence

Dissecting the strategy, design, copy, and timing behind welcome sequences that achieve 60%+ open rates and drive 3x higher long-term subscriber value.

7 min readarrow_forward

Design

Wellness Brand Newsletters That Actually Inspire Action

How wellness brands can design email newsletters that motivate subscribers to adopt healthier habits without feeling preachy or overwhelming.

Design

Email Design Trends for 2026: What’s In and What’s Out

A comprehensive look at the email design trends defining 2026, from AI-assisted personalization to dark mode mastery, illustrated across every industry vertical.

Page 2 of 7 (63 articles)

chevron_leftPrev 1 2 3 4 5 6 7 Nextchevron_right

Showing 9 of 63 articles

rss_feedRSS Feed

progress_activity