The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Micro-Interactions and Hover Effects in Email: Small Details That Make a Big Impact

Discover how subtle micro-interactions and hover effects in email can increase engagement, guide attention, and create a polished, professional subscriber experience.

Design

Interactive Email Elements: Boost Engagement With These Features

Discover how interactive elements like accordions, image carousels, and live polls can transform your email engagement metrics and create memorable subscriber experiences.

7 min readarrow_forward

Design

Email CTA Strategy: Design and Copy That Convert

Optimize your email calls-to-action with strategic design principles and persuasive copy that drives clicks without feeling pushy.

Design

Email Design Systems and Pattern Libraries: Scaling Quality Across Your Program

Build a comprehensive email design system that ensures brand consistency, speeds up production, and maintains quality as your email program scales across teams and campaigns.

Design

Dark Mode Email Design: What You Need to Know

With over 60% of users reading emails in dark mode, learn how to design campaigns that look stunning in both light and dark environments.

6 min read

Design

Designing Email for Senior Audiences: Accessibility and Readability at Every Age

Learn how to design email campaigns that are readable, navigable, and engaging for older subscribers through larger text, clear layouts, and thoughtful interaction design.

Design

Email Footer Design Best Practices: Compliance Meets Brand Opportunity

Transform your email footer from a compliance requirement into a brand-building opportunity with strategic design that balances legal necessity with subscriber value.

6 min readarrow_forward

Design

Email Copywriting 101: Write Emails That Get Clicks

Master the art of email copywriting with proven frameworks, psychological triggers, and practical techniques that turn casual readers into engaged clickers.

Design

Email Header Design That Grabs Attention: Making First Impressions Count

Design email headers that stop scrollers in their tracks, communicate your brand instantly, and set the stage for the rest of your campaign content.

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