The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Personalization Through Dynamic Content Blocks: Beyond the First Name

Discover how dynamic content blocks in email can deliver personalized product recommendations, localized offers, and behavior-triggered messaging at scale.

Design

Designing for Gmail vs Apple Mail vs Outlook: A Cross-Client Rendering Guide

Navigate the rendering quirks of the three major email clients with practical CSS workarounds, testing strategies, and design patterns that work everywhere.

8 min readarrow_forward

Design

HTML Email Coding Best Practices: Building Campaigns That Render Everywhere

A developer’s guide to writing bulletproof HTML email code that renders beautifully across every major email client and device combination.

Design

Email Template Design Patterns: Proven Layouts for Every Campaign Type

Explore the essential email template design patterns for newsletters, promotions, transactional emails, and event campaigns, with layout strategies optimized for each purpose.

Design

Accessibility-First Email Design: Building Campaigns That Include Everyone

Adopt an accessibility-first approach to email design that ensures your campaigns are usable by subscribers with disabilities while improving performance for all readers.

7 min read

Design

Using Icons in Email Design: Enhancing Communication Without Adding Clutter

Learn how to strategically use icons in email design to improve visual communication, reinforce your message, and guide the reader’s attention without increasing cognitive load.

Design

Email Header Design That Grabs Attention: Making First Impressions Count

Design email headers that stop scrollers in their tracks, communicate your brand instantly, and set the stage for the rest of your campaign content.

6 min readarrow_forward

Design

Email Footer Design Best Practices: Compliance Meets Brand Opportunity

Transform your email footer from a compliance requirement into a brand-building opportunity with strategic design that balances legal necessity with subscriber value.

Design

Designing Email for Senior Audiences: Accessibility and Readability at Every Age

Learn how to design email campaigns that are readable, navigable, and engaging for older subscribers through larger text, clear layouts, and thoughtful interaction design.

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