The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Industry

Reverse DNS and PTR Records: Why They Matter for Email Delivery

A properly configured PTR record is a basic requirement for good deliverability. Learn what reverse DNS is and why servers check it before accepting your mail.

Industry

E-Commerce Email Deliverability: Keeping Your List Clean

Why bounce rate management and list hygiene are critical for e-commerce email deliverability and sender reputation.

5 min readarrow_forward

Industry

BIMI: How to Get Your Verified Logo in Subscriber Inboxes

BIMI authentication displays your brand logo next to verified emails in supported inboxes. Learn how to implement BIMI and the benefits of verified brand identification.

Industry

How to Warm Up a New IP Address for Email Sending

Starting email from a new IP address? Learn the proper warm-up process to establish sender reputation gradually and avoid deliverability problems.

Industry

Shopify Email Automation Workflows That Drive Revenue

Build Shopify email automation workflows that recover abandoned carts, nurture first-time buyers, and maximize customer lifetime value.

6 min read

Industry

WooCommerce and Mailchimp: Sync Setup and Automation Guide

A complete guide to integrating WooCommerce with Mailchimp for automated workflows that recover carts and drive repeat purchases.

Industry

GDPR and CCPA Compliance for Email Marketing: A Complete Checklist

Navigate GDPR and CCPA regulations with confidence using this complete compliance checklist covering consent management, data handling, and privacy best practices.

8 min readarrow_forward

Industry

B2B SaaS ABM Email Campaigns That Actually Drive Pipeline

How to build account-based marketing email campaigns for B2B SaaS that coordinate multiple stakeholders, personalize at scale, and accelerate enterprise deals.

Industry

Email Blacklist Removal: How to Recover Your Sender Reputation

Getting blacklisted feels catastrophic, but most listings can be resolved within days. Here is a step-by-step guide to identifying and removing yourself from common email blacklists.

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