The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Local Business Email Marketing: Turn Customers Into Regulars

A practical email marketing guide for local businesses to drive repeat visits, reviews, and referrals from the customers they already have.

Strategy

Email Strategy for Retail: Seasonal, Promotional, and Transactional

A comprehensive email strategy framework for retail brands, balancing seasonal campaigns, promotional frequency, and optimized transactional messaging.

6 min readarrow_forward

Strategy

Seasonal Email Campaigns: Planning Your Year Ahead

Build a year-round email calendar that capitalizes on seasonal trends, holidays, and shopping patterns to maximize engagement and revenue in every quarter.

Strategy

Email ABM: Account-Based Marketing Strategies for B2B

Implement account-based email marketing strategies that target buying committees with coordinated, role-specific content across complex B2B sales cycles.

Strategy

The Free Trial Conversion Email Sequence Every SaaS Needs

A proven free-trial email sequence that drives activation, demonstrates value fast, and converts more trials into paying customers.

8 min read

Strategy

Customer Lifecycle Email Marketing: Every Stage, Every Message

Design email campaigns that map to every stage of the customer lifecycle, from first awareness through loyal advocacy and re-activation.

Strategy

B2B Lead Nurturing Email Sequences That Shorten the Sales Cycle

How to design B2B lead nurturing sequences that move prospects from awareness to closed-won without overwhelming your sales team.

8 min readarrow_forward

Strategy

Holiday Email Preparation for E-Commerce: Month-by-Month Guide

A month-by-month guide to preparing your e-commerce email program for the holiday season, from summer through January.

Strategy

Automated Email Strategy Roadmap: From Beginner to Advanced

A phased roadmap for building your email automation program from foundational welcome sequences to advanced predictive workflows.

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