The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Strategy

Customer Journey Mapping: Identifying Key Email Touchpoints

Map your customer journey to identify the email touchpoints that matter most for acquisition, onboarding, retention, and advocacy.

Strategy

Email Frequency Best Practices: Finding the Sweet Spot

Data-backed guidance on how often to email your list, balancing engagement, unsubscribes, and revenue across different industries and audience segments.

5 min readarrow_forward

Strategy

Content Strategy for Email: Planning Your Editorial Calendar

Build an editorial-driven email content strategy that keeps subscribers engaged, informed, and looking forward to your next send.

Strategy

Re-Engagement Campaign Strategies: Winning Back Dormant Subscribers

Strategic approaches to re-engagement campaigns that recover inactive subscribers while protecting sender reputation and list health.

Strategy

B2B vs B2C Email Strategy: Key Differences You Need to Know

Understand the fundamental strategic differences between B2B and B2C email marketing, from content approach and timing to metrics and automation.

6 min read

Strategy

How to Conduct an Email Campaign Audit

A step-by-step guide to auditing your email campaigns, identifying performance gaps, and creating an actionable improvement roadmap.

Strategy

Lead Scoring Through Email Engagement: A Practical Model

Build a lead scoring model based on email engagement signals to prioritize high-intent subscribers and route them to the right sales or marketing actions.

5 min readarrow_forward

Strategy

Transactional Email Strategy: Turning Receipts into Revenue

Transform order confirmations, shipping notifications, and password resets into revenue-driving brand touchpoints without sacrificing their transactional purpose.

Strategy

Email Personalization Strategy: Beyond the First Name

Build a comprehensive email personalization strategy that leverages behavioral data, preferences, and predictive analytics for truly relevant messaging.

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