The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Strategy

Drip Campaign Planning: Building Effective Nurture Sequences

Design and build email drip campaigns that nurture leads from first touch to purchase-ready, with the right timing, content, and conversion triggers.

Strategy

Cross-Sell and Upsell Email Strategy for E-Commerce

Implement strategic cross-sell and upsell email sequences that increase average order value without feeling pushy or irrelevant.

5 min readarrow_forward

Strategy

Holiday Email Campaign Strategy: Planning for Peak Seasons

A comprehensive strategy for planning, executing, and measuring holiday email campaigns that capture peak seasonal demand without overwhelming subscribers.

Strategy

Subscriber Preference Management: Letting Your Audience Choose

Implement preference centers and progressive profiling that empower subscribers to control their email experience while providing valuable data for personalization.

Strategy

An Email Testing and Optimization Framework

Build a systematic testing framework that continuously improves email performance through structured experiments, statistical rigor, and documented learning.

6 min read

Strategy

Newsletter Strategy vs Promotional Emails: Finding the Right Balance

Understand the distinct roles of editorial newsletters and promotional emails, and how to balance both for maximum subscriber engagement and revenue.

Strategy

Email List Hygiene: Maintenance Strategies for Healthy Lists

Implement proactive list hygiene practices that maintain sender reputation, improve engagement metrics, and maximize deliverability year-round.

6 min readarrow_forward

Strategy

Automated Email Strategy Roadmap: From Beginner to Advanced

A phased roadmap for building your email automation program from foundational welcome sequences to advanced predictive workflows.

Strategy

Customer Lifecycle Email Marketing: Every Stage, Every Message

Design email campaigns that map to every stage of the customer lifecycle, from first awareness through loyal advocacy and re-activation.

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