The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Holiday Email Campaign Strategy: Planning for Peak Seasons

A comprehensive strategy for planning, executing, and measuring holiday email campaigns that capture peak seasonal demand without overwhelming subscribers.

Strategy

Cross-Sell and Upsell Email Strategy for E-Commerce

Implement strategic cross-sell and upsell email sequences that increase average order value without feeling pushy or irrelevant.

5 min readarrow_forward

Strategy

BFCM Email Campaigns: Strategies for Record-Breaking Revenue

Proven email strategies for maximizing Black Friday and Cyber Monday revenue from pre-event teasers to last-chance urgency campaigns.

Strategy

Drip Campaign Planning: Building Effective Nurture Sequences

Design and build email drip campaigns that nurture leads from first touch to purchase-ready, with the right timing, content, and conversion triggers.

Strategy

Email Personalization Strategy: Beyond the First Name

Build a comprehensive email personalization strategy that leverages behavioral data, preferences, and predictive analytics for truly relevant messaging.

6 min read

Strategy

Transactional Email Strategy: Turning Receipts into Revenue

Transform order confirmations, shipping notifications, and password resets into revenue-driving brand touchpoints without sacrificing their transactional purpose.

Strategy

Lead Scoring Through Email Engagement: A Practical Model

Build a lead scoring model based on email engagement signals to prioritize high-intent subscribers and route them to the right sales or marketing actions.

5 min readarrow_forward

Strategy

How to Conduct an Email Campaign Audit

A step-by-step guide to auditing your email campaigns, identifying performance gaps, and creating an actionable improvement roadmap.

Strategy

B2B vs B2C Email Strategy: Key Differences You Need to Know

Understand the fundamental strategic differences between B2B and B2C email marketing, from content approach and timing to metrics and automation.

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