The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Strategy

Email ABM: Account-Based Marketing Strategies for B2B

Implement account-based email marketing strategies that target buying committees with coordinated, role-specific content across complex B2B sales cycles.

Strategy

Email Strategy for Retail: Seasonal, Promotional, and Transactional

A comprehensive email strategy framework for retail brands, balancing seasonal campaigns, promotional frequency, and optimized transactional messaging.

6 min readarrow_forward

Strategy

Email Marketing Strategy: A Comprehensive Guide for 2026

A complete guide to building a data-driven email marketing strategy that integrates automation, personalization, and multi-channel coordination for measurable business impact.

Strategy

Post-Purchase Email Sequences That Create Repeat Buyers

A strategic post-purchase email framework that increases repeat purchase rates by 40% and transforms one-time buyers into loyal brand advocates.

Strategy

Subscription Commerce Email: Managing the Customer Lifecycle

How subscription-based e-commerce brands use email to reduce churn, increase subscription length, and maximize customer lifetime value.

7 min read

Strategy

BFCM Email Campaigns: Strategies for Record-Breaking Revenue

Proven email strategies for maximizing Black Friday and Cyber Monday revenue from pre-event teasers to last-chance urgency campaigns.

Strategy

Loyalty Program Email Strategies That Reward and Retain

Turn your loyalty program into a profitable email channel with sequences that reward engagement and incentivize repeat purchases.

6 min readarrow_forward

Strategy

Win-Back Email Strategies for Lapsed E-Commerce Customers

Re-engage customers who stopped purchasing with strategic win-back emails that recover 10–18% of lapsed revenue.

Strategy

Holiday Email Preparation for E-Commerce: Month-by-Month Guide

A month-by-month guide to preparing your e-commerce email program for the holiday season, from summer through January.

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