Replenishment Reorder Reminder

Replenishment is the most efficient revenue in beauty, so the brief asked for a calm, clean reminder that feels considerate rather than pushy. We used a soft sage-and-stone palette in Fraunces with a serene skincare hero and a 'Running low?' opener. The automation calculates an estimated run-out date from the customer's last order date and the product's typical usage cycle, then triggers near empty and merges the name, product, days since purchase, and estimated remaining percentage.

The reorder card is the conversion engine: a product thumbnail, name, price, a subscribe-and-save chip, and a small 'estimated remaining ~8%' usage bar that visualizes why the email arrived now. A single dark 'Reorder in one tap' CTA handles the impulse, while a secondary 'set up auto-refill every 60 days' link converts one-time buyers into subscribers, the highest-LTV outcome of the whole flow.

The reorder card and usage bar are presentation tables with inline styles, and the .stack class keeps the thumbnail and detail column readable on mobile. The hero and product shot are distinct curl-verified Unsplash photos with descriptive alt text, the preheader explains the estimate ('your serum is about empty'), and the footer's transparency note ('we estimate refills from your order history, never from tracking') reinforces trust and supports deliverability.