The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

Seasonal Email Campaigns for E-Commerce: A Year-Round Calendar

Build a seasonal email calendar that capitalizes on every major shopping holiday and seasonal trend across all four quarters of the year.

Business

Product Launch Email Sequences That Build Buzz and Drive Sales

From teaser to launch day to post-launch follow-up, a comprehensive email playbook for launching products that generate buzz and convert on day one.

6 min readarrow_forward

Business

Abandoned Cart Recovery: Why Timing Is Everything

The exact timing that turns abandoned carts into recovered revenue, backed by data from thousands of e-commerce campaigns across every industry vertical.

Business

The SaaS Product Launch Email Playbook: From Teaser to Conversion

A complete email playbook for launching new SaaS products and features, with proven sequences for building anticipation, driving adoption, and measuring success.

Business

Bounce Rate Management: Keeping Your Email List Healthy

Hard bounces, soft bounces, and how to manage both. Learn the strategies and tools you need to maintain a low bounce rate and protect your sender reputation.

7 min read

Business

SaaS Newsletter Best Practices for 2024 and Beyond

How to build a SaaS newsletter that educates users, showcases product value, and drives predictable growth — without resorting to feature-dump emails.

Business

List Hygiene Best Practices: How to Keep Your Email List Clean

A clean email list is the foundation of high deliverability. Follow these best practices for regular list maintenance that protects your sender reputation.

7 min readarrow_forward

Business

Avoiding Spam Filters: Strategies That Work in 2023 and Beyond

Spam filters are more sophisticated than ever. Learn the content, technical, and behavioral strategies that keep your emails out of the spam folder.

Business

The Complete Guide to Email Automation Workflows for Small Businesses

Build powerful email automation workflows from scratch—welcome sequences, abandoned cart flows, re-engagement campaigns, and drip sequences designed for small business budgets.

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