The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Email Animation Best Practices: Bringing Your Campaigns to Life Without Breaking Inboxes

Learn which animation techniques work in email, which clients support them, and how to create engaging animated experiences that degrade gracefully.

Design

Brand Consistency Across Email Campaigns: Building Recognition Through Design Systems

Learn how to build and maintain brand consistency across your entire email program using design systems, template governance, and systematic visual standards.

6 min readarrow_forward

Design

Using White Space Effectively in Email: The Silent Design Tool That Boosts Readability

Discover how strategic use of white space in email design can improve readability by 20%, increase focus on CTAs, and create a more premium brand perception.

Design

Responsive Email Design Strategies: Building Fluid Layouts for Every Screen

Master responsive email design with fluid grids, media queries, and progressive enhancement techniques that ensure flawless rendering across 100+ email clients.

Design

Visual Hierarchy in Email Layouts: Guiding the Reader’s Eye to What Matters

Learn how to use size, color, contrast, spacing, and positioning to create clear visual hierarchy that guides subscribers through your email content effortlessly.

6 min read

Design

Gradient Design Trends for Email: Adding Depth and Dimension to Your Campaigns

Explore how gradient overlays, backgrounds, and accents can add visual depth to your email designs while maintaining fast load times and broad client compatibility.

Design

Hand-Drawn Illustrations in Email Design: Bringing Authenticity to Your Campaigns

Learn how custom hand-drawn illustrations can differentiate your email campaigns from stock-photo competitors and build authentic connections with subscribers.

6 min readarrow_forward

Design

Data Visualization in Email Campaigns: Making Numbers Tell a Story

Learn how to incorporate charts, progress bars, and infographics directly into your emails to communicate complex data clearly and drive engaging subscriber experiences.

Design

Video in Email Design: Strategies for Using Motion Content That Actually Plays

Learn the current state of video in email, which approaches work across different clients, and how to use video content effectively without sacrificing deliverability.

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