The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Developing an Email Brand Voice Guide for Your Team

Create a comprehensive brand voice guide for email that ensures consistent, authentic communication across every campaign and automated message.

Design

Using Icons in Email Design: Enhancing Communication Without Adding Clutter

Learn how to strategically use icons in email design to improve visual communication, reinforce your message, and guide the reader’s attention without increasing cognitive load.

6 min readarrow_forward

Design

Accessibility-First Email Design: Building Campaigns That Include Everyone

Adopt an accessibility-first approach to email design that ensures your campaigns are usable by subscribers with disabilities while improving performance for all readers.

Design

Email Template Design Patterns: Proven Layouts for Every Campaign Type

Explore the essential email template design patterns for newsletters, promotions, transactional emails, and event campaigns, with layout strategies optimized for each purpose.

Design

Email Accessibility: Meeting WCAG Standards in Your Campaigns

Accessible email is not just inclusive—it is increasingly a compliance requirement. Learn how to design and code emails that work for subscribers with disabilities.

7 min read

Design

HTML Email Coding Best Practices: Building Campaigns That Render Everywhere

A developer’s guide to writing bulletproof HTML email code that renders beautifully across every major email client and device combination.

Design

E-Commerce Email Templates Designed to Convert

Design principles for e-commerce email templates that balance brand storytelling with conversion optimization across every campaign type.

6 min readarrow_forward

Design

Designing for Gmail vs Apple Mail vs Outlook: A Cross-Client Rendering Guide

Navigate the rendering quirks of the three major email clients with practical CSS workarounds, testing strategies, and design patterns that work everywhere.

Design

Mobile-First Email Design for E-Commerce Shoppers

Optimize e-commerce emails for mobile with design principles that capture the 70% of shoppers reading on phones.

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