The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

E-Commerce Newsletter Content Strategy for Better Engagement

Build an e-commerce newsletter that subscribers look forward to opening with content strategies that drive traffic and repeat purchases.

Design

Visual Hierarchy in Email Layouts: Guiding the Reader’s Eye to What Matters

Learn how to use size, color, contrast, spacing, and positioning to create clear visual hierarchy that guides subscribers through your email content effortlessly.

6 min readarrow_forward

Design

Responsive Email Design Strategies: Building Fluid Layouts for Every Screen

Master responsive email design with fluid grids, media queries, and progressive enhancement techniques that ensure flawless rendering across 100+ email clients.

Design

Feature Announcement Emails: Strategies That Drive Adoption, Not Deletion

How to craft feature announcement emails that subscribers actually read and act on, with proven frameworks for SaaS products of every size and category.

Design

Using White Space Effectively in Email: The Silent Design Tool That Boosts Readability

Discover how strategic use of white space in email design can improve readability by 20%, increase focus on CTAs, and create a more premium brand perception.

6 min read

Design

E-Commerce Email Personalization: Using Behavioral Triggers for Relevance

Move past merge tags and build personalization using behavioral data, purchase history, and predictive analytics for individually crafted emails.

Design

AI in Email Marketing: How to Use AI Tools Without Losing the Human Touch

Leverage AI-powered copywriting and personalization tools while maintaining authentic brand voice and meaningful human connection in your email campaigns.

7 min readarrow_forward

Design

Brand Consistency Across Email Campaigns: Building Recognition Through Design Systems

Learn how to build and maintain brand consistency across your entire email program using design systems, template governance, and systematic visual standards.

Design

Email Animation Best Practices: Bringing Your Campaigns to Life Without Breaking Inboxes

Learn which animation techniques work in email, which clients support them, and how to create engaging animated experiences that degrade gracefully.

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