The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Email Design Systems and Pattern Libraries: Scaling Quality Across Your Program

Build a comprehensive email design system that ensures brand consistency, speeds up production, and maintains quality as your email program scales across teams and campaigns.

Design

Micro-Interactions and Hover Effects in Email: Small Details That Make a Big Impact

Discover how subtle micro-interactions and hover effects in email can increase engagement, guide attention, and create a polished, professional subscriber experience.

6 min readarrow_forward

Design

Typography Pairing in Email Design: Combining Fonts for Maximum Impact

Master the art of typography pairing in email design with strategic font combinations that establish visual hierarchy, reinforce brand personality, and improve readability.

Design

The Role of Negative Space in Email Design: Letting Your Content Breathe

Explore how strategic use of negative space—the empty areas around and between elements—can dramatically improve email readability, focus, and conversion rates.

Design

Designing Transactional Emails for Engagement: Turning Necessity into Opportunity

Transform routine transactional emails—order confirmations, password resets, shipping notifications—into brand-building engagement opportunities without sacrificing their primary function.

7 min read

Design

Seasonal Email Design Themes: Keeping Your Campaigns Fresh All Year Long

Plan and execute seasonal email design themes that align with holidays, seasons, and cultural moments while maintaining brand consistency throughout the year.

Design

Email Image Optimization Techniques: Speed Meets Visual Quality

Master email image optimization techniques that balance visual quality with file size constraints, ensuring fast loading times without sacrificing the visual impact of your campaigns.

7 min readarrow_forward

Design

Designing Email CTAs That Get Clicked: Button Design, Copy, and Placement Strategies

Learn the science behind email CTA design—from button color and size to copy psychology and placement—to create calls-to-action that subscribers genuinely want to click.

Design

A/B Testing Email Design Elements: A Data-Driven Approach to Visual Optimization

Apply the scientific method to email design with structured A/B tests that isolate visual variables and reveal which design choices actually drive better performance.

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