The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Designing Email for the Inbox: How Subject Lines and Preview Text Shape Pre-Open Design

Extend your email design strategy to the inbox itself by optimizing how subject lines, preview text, sender names, and preheader content work together to drive opens.

Design

CSS Frameworks and Tools for Email Design: Streamlining Your Development Workflow

Discover the CSS frameworks, preprocessing tools, and testing platforms that can streamline your email development workflow and reduce production time by 50% or more.

7 min readarrow_forward

Design

Email Accessibility: Meeting WCAG Standards in Your Campaigns

Accessible email is not just inclusive—it is increasingly a compliance requirement. Learn how to design and code emails that work for subscribers with disabilities.

Design

E-Commerce Email Personalization: Using Behavioral Triggers for Relevance

Move past merge tags and build personalization using behavioral data, purchase history, and predictive analytics for individually crafted emails.

Design

E-Commerce Newsletter Content Strategy for Better Engagement

Build an e-commerce newsletter that subscribers look forward to opening with content strategies that drive traffic and repeat purchases.

6 min read

Design

Fashion E-Commerce Email: Visual Storytelling That Converts

How fashion and apparel brands use visual storytelling and seasonal lookbooks through email to drive engagement without heavy discounting.

Design

Preference Centers: Collecting Data for Better E-Commerce Emails

How e-commerce brands use preference centers to collect zero-party data, reduce unsubscribes, and deliver hyper-personalized email experiences.

6 min readarrow_forward

Design

Mobile-First Email Design for E-Commerce Shoppers

Optimize e-commerce emails for mobile with design principles that capture the 70% of shoppers reading on phones.

Design

E-Commerce Email Templates Designed to Convert

Design principles for e-commerce email templates that balance brand storytelling with conversion optimization across every campaign type.

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