The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Industry

B2B Email Personalization: Going Beyond the First Name for Real Results

Advanced personalization strategies for B2B email marketing that use firmographic, behavioral, and intent data to create genuinely relevant messaging at scale.

Industry

Marketplace Sellers: Building Your Own Email Audience Independently

How sellers on Amazon and Etsy use email to build customer relationships that survive platform changes and algorithm updates.

7 min readarrow_forward

Industry

Google and Yahoo's 2026 Email Sender Requirements: What Changed

Google and Yahoo introduced new sender requirements reshaping deliverability. Understand the evolving requirements and how to stay compliant.

Industry

SMS vs Email Marketing: Which Channel Actually Wins in 2026?

A data-driven comparison of SMS and email marketing — costs, conversion rates, and how the smartest brands use both together.

Industry

Email Deliverability vs. Inbox Placement: What's the Difference?

Many marketers use deliverability and inbox placement interchangeably, but they measure very different things. Understand the distinction to better diagnose your email performance.

7 min read

Industry

The Ultimate Guide to Email Deliverability: Avoid the Spam Folder in 2026

Master SPF, DKIM, DMARC, and BIMI authentication protocols plus list hygiene strategies to keep your emails out of the spam folder and in the inbox.

Industry

Feedback Loops: Your Early Warning System for Deliverability Problems

Feedback loops are the most direct way to monitor how recipients respond to your email. Learn how to set up and use FBL data to protect your sender reputation.

7 min readarrow_forward

Industry

Email Compliance and Risk Management for Marketers

Navigate the complex landscape of email marketing regulations, consent requirements, and risk management practices to protect your program and your brand.

Industry

The California Privacy Rights Act and Your Email Marketing Program

The CPRA expanded consumer privacy rights in California. Understand how these changes affect your email data collection, consent practices, and subscriber communications.

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