The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Industry

GDPR Compliance for Email Marketing: What You Must Know

A comprehensive guide to GDPR compliance requirements for email marketers, covering consent, data subject rights, documentation, and practical implementation.

Industry

CAN-SPAM Act Requirements Every Email Marketer Must Follow

The CAN-SPAM Act sets the legal requirements for commercial email in the US. Understand the seven core requirements and how to ensure your campaigns stay compliant.

7 min readarrow_forward

Industry

Email Authentication Setup: A Step-by-Step DMARC Guide

Step-by-step instructions for implementing DMARC email authentication from initial DNS configuration to full enforcement, with tips for monitoring and troubleshooting.

Industry

Email Blacklist Removal: How to Recover Your Sender Reputation

Getting blacklisted feels catastrophic, but most listings can be resolved within days. Here is a step-by-step guide to identifying and removing yourself from common email blacklists.

Industry

How to Warm Up a New IP Address for Email Sending

Starting email from a new IP address? Learn the proper warm-up process to establish sender reputation gradually and avoid deliverability problems.

7 min read

Industry

BIMI: How to Get Your Verified Logo in Subscriber Inboxes

BIMI authentication displays your brand logo next to verified emails in supported inboxes. Learn how to implement BIMI and the benefits of verified brand identification.

Industry

Reverse DNS and PTR Records: Why They Matter for Email Delivery

A properly configured PTR record is a basic requirement for good deliverability. Learn what reverse DNS is and why servers check it before accepting your mail.

6 min readarrow_forward

Industry

The California Privacy Rights Act and Your Email Marketing Program

The CPRA expanded consumer privacy rights in California. Understand how these changes affect your email data collection, consent practices, and subscriber communications.

Industry

Feedback Loops: Your Early Warning System for Deliverability Problems

Feedback loops are the most direct way to monitor how recipients respond to your email. Learn how to set up and use FBL data to protect your sender reputation.

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