The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Subscription Commerce Email: Managing the Customer Lifecycle

How subscription-based e-commerce brands use email to reduce churn, increase subscription length, and maximize customer lifetime value.

Strategy

Re-Engagement Campaign Strategies: Winning Back Dormant Subscribers

Strategic approaches to re-engagement campaigns that recover inactive subscribers while protecting sender reputation and list health.

6 min readarrow_forward

Strategy

Content Strategy for Email: Planning Your Editorial Calendar

Build an editorial-driven email content strategy that keeps subscribers engaged, informed, and looking forward to your next send.

Strategy

Email Frequency Best Practices: Finding the Sweet Spot

Data-backed guidance on how often to email your list, balancing engagement, unsubscribes, and revenue across different industries and audience segments.

Strategy

Customer Journey Mapping: Identifying Key Email Touchpoints

Map your customer journey to identify the email touchpoints that matter most for acquisition, onboarding, retention, and advocacy.

7 min read

Strategy

Multi-Channel Marketing Integration: Making Email the Hub

Discover how to position email as the central hub of your multi-channel marketing strategy, coordinating with social, paid, and content channels.

Strategy

Building a Quarterly Email Strategy Framework

A repeatable framework for planning, executing, and reviewing your email marketing strategy on a quarterly cadence.

5 min readarrow_forward

Strategy

Post-Purchase Email Sequences That Create Repeat Buyers

A strategic post-purchase email framework that increases repeat purchase rates by 40% and transforms one-time buyers into loyal brand advocates.

Strategy

Email Marketing Calendar Planning: A Strategic Approach

Learn how to build a comprehensive email marketing calendar that aligns with business goals, seasonal opportunities, and audience engagement patterns.

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