The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Industry

SPF, DKIM, and DMARC: Email Authentication Explained Simply

Demystifying the three pillars of email authentication and how proper configuration protects your domain from spoofing and improves deliverability.

Case Study

SaaS Onboarding Sequences That Activate Users in Under 7 Days

A strategic framework for designing SaaS onboarding email sequences that drive feature adoption, reduce time-to-value, and convert trial users into paying customers faster.

6 min readarrow_forward

Design

Dark Mode Email Design: A Comprehensive Guide to Looking Great in Both Modes

Master dark mode email design with practical CSS techniques, color palette strategies, and testing workflows that ensure your emails shine in any environment.

Industry

How to Improve Your Sender Score for Better Email Deliverability

Your sender score is the single most influential factor in email deliverability. Learn how to monitor, improve, and maintain a healthy sender reputation that keeps your emails in the inbox.

Design

10 Email Design Trends That Boost Click-Through Rates

From dark mode optimization to interactive elements — here's what's working in email design right now.

8 min read

Business

The True Cost of DIY Email Marketing vs. Hiring an Agency

When you factor in your time, design tools, and lost opportunities, doing it yourself often costs more than you think.

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