The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Fitness Studio Email Campaigns That Keep Members Coming Back

Strategic email sequences for fitness studios—from new member onboarding and class reminders to re-engagement campaigns that reduce churn and build community.

Design

Hospitality Email Marketing: Booking Confirmation Done Right

Transform routine booking confirmations into revenue-driving guest experiences with strategic pre-arrival, in-stay, and post-stay email sequences.

8 min readarrow_forward

Strategy

Nonprofit Email Campaigns That Drive Donations

How mission-driven organizations can leverage strategic email marketing to increase donor retention, boost campaign contributions, and amplify their impact.

Design

The Psychology of Color in Email Design

How strategic color choices in email design influence subscriber emotions, drive action, and reinforce brand identity—backed by color psychology research and email marketing data.

Design

Mobile Email Design: Why 60% of Your Readers Are on Phones

Why mobile-first email design is no longer optional—learn the layout, typography, touch target, and rendering strategies that deliver exceptional experiences on every screen size.

7 min read

Business

Email Marketing Metrics That Actually Matter

Cut through the vanity metrics and focus on the email marketing KPIs that actually drive business decisions—deliverability, engagement quality, conversion efficiency, and revenue attribution.

Business

Weekly Newsletter Best Practices for Consistent Growth

Actionable best practices for building a weekly newsletter that grows your audience, drives consistent engagement, and generates predictable revenue over time.

7 min readarrow_forward

Design

CSS Frameworks and Tools for Email Design: Streamlining Your Development Workflow

Discover the CSS frameworks, preprocessing tools, and testing platforms that can streamline your email development workflow and reduce production time by 50% or more.

Strategy

Re-engagement Campaigns: Winning Back Inactive Subscribers

A strategic guide to building re-engagement email campaigns that recover dormant subscribers, protect sender reputation, and rekindle interest without alienating your audience.

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