The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Industry

Enterprise Email Strategies for SaaS Companies Targeting Mid-Market

The email marketing playbook for SaaS companies moving upmarket, including account-based sequences, stakeholder nurturing, and enterprise sales cycle alignment.

Industry

B2B SaaS ABM Email Campaigns That Actually Drive Pipeline

How to build account-based marketing email campaigns for B2B SaaS that coordinate multiple stakeholders, personalize at scale, and accelerate enterprise deals.

7 min readarrow_forward

Industry

B2B Email Personalization: Going Beyond the First Name for Real Results

Advanced personalization strategies for B2B email marketing that use firmographic, behavioral, and intent data to create genuinely relevant messaging at scale.

Industry

SaaS API Announcement Emails: Best Practices for Developer-Focused Products

How to craft email announcements for API launches, SDK updates, and developer tool releases that resonate with technical audiences and drive adoption among engineering teams.

Industry

SaaS Email Segmentation Using Product Usage Data: A Practical Guide

How to use product usage data to create powerful email segments for SaaS that deliver hyper-relevant content based on feature adoption, usage frequency, and customer health scores.

8 min read

Industry

SaaS Customer Success Email Automation: Proactive Retention at Scale

How to build customer success email automations for SaaS that proactively identify at-risk accounts, deliver timely interventions, and scale your customer success team's impact.

Industry

B2B SaaS Email Compliance: Navigating CAN-SPAM and GDPR for SaaS Products

A practical compliance guide for B2B SaaS email marketers covering CAN-SPAM, GDPR, and emerging privacy regulations, with specific guidance for automated and triggered email programs.

8 min readarrow_forward

Industry

How to Improve Your Sender Score for Better Email Deliverability

Your sender score is the single most influential factor in email deliverability. Learn how to monitor, improve, and maintain a healthy sender reputation that keeps your emails in the inbox.

Industry

SPF, DKIM, and DMARC: Email Authentication Explained Simply

Demystifying the three pillars of email authentication and how proper configuration protects your domain from spoofing and improves deliverability.

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