The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Case Study

Case Study: Media Publisher Grows Readership 3x in 6 Months

An illustrative look at how a digital media publisher could triple weekly newsletter readership through Mailchimp-optimized growth tactics, content syndication, and referral mechanics.

Guides

Transactional Email Best Practices: Your Most-Opened Messages

Why transactional emails are your highest-engagement asset — and how to optimize receipts, confirmations, and alerts for revenue.

7 min readarrow_forward

Business

Service Business Email Outreach That Builds Trust

How service-based businesses—from contractors to consultants—can use email marketing to establish authority, nurture leads, and convert prospects into long-term clients.

Design

Seasonal Email Design Themes: Keeping Your Campaigns Fresh All Year Long

Plan and execute seasonal email design themes that align with holidays, seasons, and cultural moments while maintaining brand consistency throughout the year.

Case Study

Case Study: Travel Agency's Post-Pandemic Email Comeback

An illustrative look at how a luxury travel agency could revive a dormant email list into a primary booking channel using Mailchimp automation and hyper-personalized destination content.

8 min read

Industry

Education Email Marketing: Engaging Students and Alumni

Proven strategies for higher education institutions to build lasting relationships with prospective students, current enrollees, and alumni through targeted email campaigns.

Industry

The Future of Email Marketing: AI, Personalization, and Beyond

Explore the emerging trends shaping email marketing’s future, from AI-driven hyper-personalization and interactive AMP emails to privacy-first tracking and predictive analytics.

7 min readarrow_forward

Business

SaaS Trial Expiration Emails: Converting Users Before the Deadline

A strategic framework for trial expiration email sequences that maximize conversion rates through urgency, value reinforcement, and frictionless upgrade paths.

Design

Designing Transactional Emails for Engagement: Turning Necessity into Opportunity

Transform routine transactional emails—order confirmations, password resets, shipping notifications—into brand-building engagement opportunities without sacrificing their primary function.

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