The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

Newsletter Monetization: 7 Ways Creators Earn From Email

Proven newsletter monetization strategies for creators and publishers — from sponsorships to paid tiers — without alienating subscribers.

Design

Email Design Systems and Pattern Libraries: Scaling Quality Across Your Program

Build a comprehensive email design system that ensures brand consistency, speeds up production, and maintains quality as your email program scales across teams and campaigns.

7 min readarrow_forward

Industry

GDPR and Email Marketing: A Practical Compliance Guide

A straightforward guide to GDPR compliance for email marketers, covering consent management, data subject rights, and practical implementation steps.

Strategy

Email Strategy for Retail: Seasonal, Promotional, and Transactional

A comprehensive email strategy framework for retail brands, balancing seasonal campaigns, promotional frequency, and optimized transactional messaging.

Business

The B2B SaaS Monthly Newsletter Content Strategy That Actually Works

A content strategy framework for B2B SaaS monthly newsletters that balances educational value, product content, and promotional offers without alienating subscribers.

7 min read

Industry

B2B Manufacturing Email Marketing: Nurture Long Sales Cycles

How manufacturers and industrial suppliers use email to stay top of mind through long, technical, multi-stakeholder buying cycles.

Industry

Email Compliance for E-Commerce: Navigating Regulations

Navigate CAN-SPAM, GDPR, and CCPA compliance for e-commerce email marketing with practical strategies and best practices.

6 min readarrow_forward

Design

Dark Mode Email Design: What You Need to Know

With over 60% of users reading emails in dark mode, learn how to design campaigns that look stunning in both light and dark environments.

Industry

Gym Email Marketing: Boost Retention and Win Back Members

How gyms and fitness studios use email to onboard new members, drive attendance, and slash churn.

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