The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Industry Insights

Media & Entertainment Newsletters: Growing Your Audience

How media companies, publishers, and content creators can build engaged newsletter audiences that drive traffic, increase loyalty, and generate sustainable revenue.

Guides

A/B Testing 101: What Every Email Marketer Should Test

A practical guide to A/B testing in email marketing—what to test, how to set up statistically valid experiments, and which variables drive the biggest performance improvements.

8 min readarrow_forward

Strategy

Email Segmentation Strategies That Actually Work

Move beyond basic demographic segments and build behavioral, psychographic, and predictive segmentation models that drive measurable improvements in every email metric.

Guides

The Complete Guide to Mailchimp Automation Workflows

Master Mailchimp’s automation builder with step-by-step workflows for welcome sequences, abandoned cart recovery, re-engagement campaigns, and advanced multi-trigger journeys.

Strategy

How to Design E-Commerce Emails That Convert Browser to Buyer

Turn window shoppers into paying customers with proven e-commerce email strategies that leverage product recommendations, social proof, and urgency triggers.

6 min read

Guides

SaaS Onboarding Emails: The Ultimate Playbook

A complete playbook for SaaS onboarding email sequences that activate users, reduce time-to-value, and drive feature adoption from day one.

Strategy

Real Estate Email Marketing: Listing Alerts That Get Clicked

Design listing alert emails that capture attention, showcase properties effectively, and drive qualified leads for real estate agents and brokerages.

7 min readarrow_forward

Design

Wellness Brand Newsletters That Actually Inspire Action

How wellness brands can design email newsletters that motivate subscribers to adopt healthier habits without feeling preachy or overwhelming.

Design

Email Design Trends for 2026: What’s In and What’s Out

A comprehensive look at the email design trends defining 2026, from AI-assisted personalization to dark mode mastery, illustrated across every industry vertical.

Page 10 of 29 (258 articles)

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