The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Strategy

Restaurant Email Marketing: From Reservations to Repeat Visits

Turn one-time diners into loyal regulars with restaurant email campaigns that drive reservations, promote events, and build community around your brand.

Strategy

The Science of Subject Lines: What We’ve Learned

Backed by neuroscience and tested across thousands of campaigns, discover the psychological principles that make certain subject lines impossible to ignore.

7 min readarrow_forward

Guides

How Often Should You Email Your List? A Data-Backed Answer

Stop guessing your sending frequency. Industry research across millions of sends points to the optimal email cadence that maximizes engagement without driving unsubscribes.

Guides

Email Deliverability 101: How to Land in the Inbox

Everything you need to know about email deliverability in 2026—from authentication protocols to sender reputation management—to ensure your campaigns reach real people.

Strategy

From Welcome to Loyalty: Building Email Sequences That Retain

Design end-to-end email sequences that guide subscribers from their first impression through repeat purchases and long-term brand loyalty.

8 min read

Strategy

Email Marketing Calendar Planning: A Strategic Approach

Learn how to build a comprehensive email marketing calendar that aligns with business goals, seasonal opportunities, and audience engagement patterns.

Strategy

Building a Quarterly Email Strategy Framework

A repeatable framework for planning, executing, and reviewing your email marketing strategy on a quarterly cadence.

5 min readarrow_forward

Strategy

Multi-Channel Marketing Integration: Making Email the Hub

Discover how to position email as the central hub of your multi-channel marketing strategy, coordinating with social, paid, and content channels.

Strategy

Customer Journey Mapping: Identifying Key Email Touchpoints

Map your customer journey to identify the email touchpoints that matter most for acquisition, onboarding, retention, and advocacy.

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