The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Minimalist Email Design: Why Less Is More for Engagement and Conversions

Explore the principles of minimalist email design and learn how reducing visual clutter can increase focus, improve readability, and drive higher conversion rates.

Design

Subject Line Formulas That Get Opens: 50 Examples Backed by Data

Fifty proven subject line templates and formulas with A/B test results and psychological triggers that drive higher open rates across every industry.

10 min readarrow_forward

Industry

Enterprise Email Strategies for SaaS Companies Targeting Mid-Market

The email marketing playbook for SaaS companies moving upmarket, including account-based sequences, stakeholder nurturing, and enterprise sales cycle alignment.

Design

Interactive Email Elements: From CSS Accordions to Live Polls That Drive Engagement

Discover how CSS-based interactive email elements like accordions, carousels, and live polls can triple engagement rates and transform the subscriber experience.

Industry

CAN-SPAM Act Requirements Every Email Marketer Must Follow

The CAN-SPAM Act sets the legal requirements for commercial email in the US. Understand the seven core requirements and how to ensure your campaigns stay compliant.

7 min read

Business

SaaS Newsletter Best Practices for 2024 and Beyond

How to build a SaaS newsletter that educates users, showcases product value, and drives predictable growth — without resorting to feature-dump emails.

Industry

GDPR Compliance for Email Marketing: What You Must Know

A comprehensive guide to GDPR compliance requirements for email marketers, covering consent, data subject rights, documentation, and practical implementation.

8 min readarrow_forward

Design

Accessible Email Design: Making Your Campaigns Work for Every Subscriber

A practical guide to designing accessible emails that comply with WCAG standards, improve deliverability, and create better experiences for subscribers with disabilities.

Case Study

How a Single Email Campaign Can Drive $2M+ in Revenue: An Illustrative Breakdown

An illustrative breakdown of the strategy, timing, copy, and segmentation that can turn a single email campaign into a major revenue driver.

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