The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Building a Quarterly Email Strategy Framework

A repeatable framework for planning, executing, and reviewing your email marketing strategy on a quarterly cadence.

Strategy

Post-Purchase Email Sequences That Create Repeat Buyers

A strategic post-purchase email framework that increases repeat purchase rates by 40% and transforms one-time buyers into loyal brand advocates.

7 min readarrow_forward

Industry

Email Authentication Setup: A Step-by-Step DMARC Guide

Step-by-step instructions for implementing DMARC email authentication from initial DNS configuration to full enforcement, with tips for monitoring and troubleshooting.

Design

Email Animation Best Practices: Bringing Your Campaigns to Life Without Breaking Inboxes

Learn which animation techniques work in email, which clients support them, and how to create engaging animated experiences that degrade gracefully.

Case Study

How to Increase SaaS Email Open Rates: A 156% Turnaround Framework

An illustrative walkthrough of subject line strategy, send-time optimization, and audience segmentation — and why they move open rates.

7 min read

Strategy

Email Marketing Calendar Planning: A Strategic Approach

Learn how to build a comprehensive email marketing calendar that aligns with business goals, seasonal opportunities, and audience engagement patterns.

Business

Abandoned Cart Recovery: Why Timing Is Everything

The exact timing that turns abandoned carts into recovered revenue, backed by data from thousands of e-commerce campaigns across every industry vertical.

6 min readarrow_forward

Business

The SaaS Product Launch Email Playbook: From Teaser to Conversion

A complete email playbook for launching new SaaS products and features, with proven sequences for building anticipation, driving adoption, and measuring success.

Business

Bounce Rate Management: Keeping Your Email List Healthy

Hard bounces, soft bounces, and how to manage both. Learn the strategies and tools you need to maintain a low bounce rate and protect your sender reputation.

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