The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Case Study

Case Study: How an E-Commerce Brand Scaled From 0 to 50K Subscribers

An illustrative look at how a DTC fashion label could build a 50,000-subscriber email list using strategic lead magnets, Mailchimp automation, and a data-driven welcome sequence.

Case Study

Case Study: SaaS Company Reduces Churn by 35% With Onboarding Emails

An illustrative look at how a B2B SaaS company could cut monthly churn through a redesigned Mailchimp onboarding sequence that drives feature adoption and habit formation.

7 min readarrow_forward

Case Study

Case Study: Real Estate Agency Generates 200+ Leads From One Campaign

An illustrative look at how a luxury real estate agency could generate 200+ qualified buyer leads from a single email campaign targeting high-net-worth renters.

Case Study

Case Study: Wellness Brand Triples Newsletter Engagement

An illustrative look at how a plant-based supplement company could dramatically lift email open and click-through rates through audience segmentation and content personalization.

Case Study

Case Study: Restaurant Chain Boosts Reservation Rate by 40%

An illustrative look at how a 12-location restaurant group could use targeted email campaigns and Mailchimp automation to fill off-peak seating and grow online reservations.

7 min read

Case Study

Nonprofit Email Fundraising: An Illustrative $500K Campaign Breakdown

An illustrative look at how a mid-size environmental nonprofit could use a strategic, storytelling-led email fundraising campaign to fund a major project in 30 days.

Case Study

Case Study: Fitness Studio Retains 85% of New Members

An illustrative look at how a boutique fitness chain could reduce first-month churn using a Mailchimp-powered onboarding and engagement email sequence that keeps new members coming back.

8 min readarrow_forward

Case Study

Case Study: B2B Tech Startup's Email Strategy for Series A

An illustrative look at how an early-stage B2B tech startup could use a precision email strategy to build investor confidence and grow pipeline ahead of a Series A round.

Case Study

Case Study: Travel Agency's Post-Pandemic Email Comeback

An illustrative look at how a luxury travel agency could revive a dormant email list into a primary booking channel using Mailchimp automation and hyper-personalized destination content.

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