The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Case Study

Case Study: Media Publisher Grows Readership 3x in 6 Months

An illustrative look at how a digital media publisher could triple weekly newsletter readership through Mailchimp-optimized growth tactics, content syndication, and referral mechanics.

Industry

Education Email Marketing: Engaging Students and Alumni

Proven strategies for higher education institutions to build lasting relationships with prospective students, current enrollees, and alumni through targeted email campaigns.

7 min readarrow_forward

Business

Service Business Email Outreach That Builds Trust

How service-based businesses—from contractors to consultants—can use email marketing to establish authority, nurture leads, and convert prospects into long-term clients.

Business

Abandoned Cart Emails: Recovery Strategies That Work

Data-backed strategies for building abandoned cart email sequences that recover 15–20% of lost sales, with timing, copy, and offer optimization techniques that convert.

Business

Product Launch Emails: Building Hype That Converts

A strategic framework for product launch email sequences that build anticipation, educate prospects, and drive conversions from pre-launch teasers to post-launch urgency.

7 min read

Design

Welcome Email Sequences: First Impressions That Last

How to design welcome email sequences that achieve 60%+ open rates, build subscriber trust from the first message, and drive 3x higher long-term engagement and revenue.

Strategy

Re-engagement Campaigns: Winning Back Inactive Subscribers

A strategic guide to building re-engagement email campaigns that recover dormant subscribers, protect sender reputation, and rekindle interest without alienating your audience.

7 min readarrow_forward

Business

Weekly Newsletter Best Practices for Consistent Growth

Actionable best practices for building a weekly newsletter that grows your audience, drives consistent engagement, and generates predictable revenue over time.

Business

Email Marketing Metrics That Actually Matter

Cut through the vanity metrics and focus on the email marketing KPIs that actually drive business decisions—deliverability, engagement quality, conversion efficiency, and revenue attribution.

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