The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Mobile Email Design: Why 60% of Your Readers Are on Phones

Why mobile-first email design is no longer optional—learn the layout, typography, touch target, and rendering strategies that deliver exceptional experiences on every screen size.

Design

The Psychology of Color in Email Design

How strategic color choices in email design influence subscriber emotions, drive action, and reinforce brand identity—backed by color psychology research and email marketing data.

7 min readarrow_forward

Design

Email Copywriting 101: Write Emails That Get Clicks

Master the art of email copywriting with proven frameworks, psychological triggers, and practical techniques that turn casual readers into engaged clickers.

Strategy

Seasonal Email Campaigns: Planning Your Year Ahead

Build a year-round email calendar that capitalizes on seasonal trends, holidays, and shopping patterns to maximize engagement and revenue in every quarter.

Business

Mailchimp vs. Competitors: Why We Recommend It

After managing hundreds of accounts across every major platform, here is an honest assessment of where Mailchimp excels and where competitors have the edge.

7 min read

Business

Email List Building: Strategies That Actually Grow Subscribers

Move beyond basic pop-ups with advanced list-building strategies that attract high-quality subscribers who engage, convert, and stick around.

Design

Dark Mode Email Design: What You Need to Know

With over 60% of users reading emails in dark mode, learn how to design campaigns that look stunning in both light and dark environments.

6 min readarrow_forward

Industry

GDPR and Email Marketing: A Practical Compliance Guide

A straightforward guide to GDPR compliance for email marketers, covering consent management, data subject rights, and practical implementation steps.

Business

How to Measure Email Marketing ROI for Your Business

Learn the frameworks, attribution models, and key metrics you need to accurately calculate email marketing ROI and prove the channel’s value to stakeholders.

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