The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Strategy

Newsletter Strategy vs Promotional Emails: Finding the Right Balance

Understand the distinct roles of editorial newsletters and promotional emails, and how to balance both for maximum subscriber engagement and revenue.

Strategy

Email List Hygiene: Maintenance Strategies for Healthy Lists

Implement proactive list hygiene practices that maintain sender reputation, improve engagement metrics, and maximize deliverability year-round.

6 min readarrow_forward

Design

Developing an Email Brand Voice Guide for Your Team

Create a comprehensive brand voice guide for email that ensures consistent, authentic communication across every campaign and automated message.

Strategy

Automated Email Strategy Roadmap: From Beginner to Advanced

A phased roadmap for building your email automation program from foundational welcome sequences to advanced predictive workflows.

Business

Email Acquisition Strategy: Choosing the Right Channels

Evaluate and select the most effective email acquisition channels for your brand, from organic content marketing to paid social and strategic partnerships.

6 min read

Strategy

Customer Lifecycle Email Marketing: Every Stage, Every Message

Design email campaigns that map to every stage of the customer lifecycle, from first awareness through loyal advocacy and re-activation.

Strategy

Email ABM: Account-Based Marketing Strategies for B2B

Implement account-based email marketing strategies that target buying committees with coordinated, role-specific content across complex B2B sales cycles.

7 min readarrow_forward

Business

Setting Up an Email Metrics Dashboard That Matters

Build a focused email metrics dashboard that surfaces the data your team actually needs to make decisions and drive continuous improvement.

Strategy

Email Strategy for Retail: Seasonal, Promotional, and Transactional

A comprehensive email strategy framework for retail brands, balancing seasonal campaigns, promotional frequency, and optimized transactional messaging.

Page 14 of 29 (258 articles)

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