The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

E-Commerce Startup Email Marketing: Building From Scratch

How early-stage e-commerce startups build profitable email programs from zero subscribers with rapid testing and iteration.

Strategy

The Free Trial Conversion Email Sequence Every SaaS Needs

A proven free-trial email sequence that drives activation, demonstrates value fast, and converts more trials into paying customers.

8 min readarrow_forward

Strategy

Customer Lifecycle Email Marketing: Every Stage, Every Message

Design email campaigns that map to every stage of the customer lifecycle, from first awareness through loyal advocacy and re-activation.

Business

Email Marketing ROI: How to Calculate and Maximize Your Return in 2026

Learn the exact formula to calculate email marketing ROI and discover proven strategies to maximize your return in 2026 with benchmark data and optimization tips.

Industry

Email Data Privacy Laws Worldwide: A Global Compliance Comparison

Email marketers face an increasingly complex patchwork of privacy regulations. Compare the key requirements across major jurisdictions worldwide.

9 min read

Strategy

B2B Lead Nurturing Email Sequences That Shorten the Sales Cycle

How to design B2B lead nurturing sequences that move prospects from awareness to closed-won without overwhelming your sales team.

Business

Email Acquisition Strategy: Choosing the Right Channels

Evaluate and select the most effective email acquisition channels for your brand, from organic content marketing to paid social and strategic partnerships.

6 min readarrow_forward

Business

SaaS App Store Review Request Emails: Getting More 5-Star Ratings

How to craft app store review request emails that generate more positive ratings, with strategies for timing, messaging, and incentivizing satisfied users to share their experience.

Strategy

Holiday Email Preparation for E-Commerce: Month-by-Month Guide

A month-by-month guide to preparing your e-commerce email program for the holiday season, from summer through January.

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