The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Case Study

Nonprofit Email Fundraising: An Illustrative $500K Campaign Breakdown

An illustrative look at how a mid-size environmental nonprofit could use a strategic, storytelling-led email fundraising campaign to fund a major project in 30 days.

Design

Developing an Email Brand Voice Guide for Your Team

Create a comprehensive brand voice guide for email that ensures consistent, authentic communication across every campaign and automated message.

5 min readarrow_forward

Industry

SMS vs Email Marketing: Which Channel Actually Wins in 2026?

A data-driven comparison of SMS and email marketing — costs, conversion rates, and how the smartest brands use both together.

Design

Using Icons in Email Design: Enhancing Communication Without Adding Clutter

Learn how to strategically use icons in email design to improve visual communication, reinforce your message, and guide the reader’s attention without increasing cognitive load.

Strategy

WooCommerce Email Marketing: Automation That Sells While You Sleep

How WooCommerce store owners can build revenue-generating email automation without bloating their WordPress site.

8 min read

Strategy

Email List Hygiene: Maintenance Strategies for Healthy Lists

Implement proactive list hygiene practices that maintain sender reputation, improve engagement metrics, and maximize deliverability year-round.

Business

Cross-Sell and Upsell Emails That Lift Average Order Value

Strategic email approaches to cross-selling and upselling that increase AOV by 20–30% without feeling pushy.

6 min readarrow_forward

Strategy

Shopify Email Marketing: The Complete 2026 Guide

Everything Shopify store owners need to turn email into their highest-ROI sales channel — flows, segments, and apps that actually move revenue.

Business

Building a SaaS Referral Email Program That Drives Viral Growth

How to design and implement a referral email program for SaaS that turns your happiest customers into a scalable acquisition channel with measurable ROI.

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