The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Business

Sunset Policies: When and How to Remove Inactive Subscribers

A well-designed sunset policy protects your deliverability by automatically removing subscribers who no longer engage. Learn how to build and implement one.

Design

Accessibility-First Email Design: Building Campaigns That Include Everyone

Adopt an accessibility-first approach to email design that ensures your campaigns are usable by subscribers with disabilities while improving performance for all readers.

7 min readarrow_forward

Business

Transactional Emails: Turning Receipts Into Revenue for E-Commerce Brands

Transform order confirmations and shipping notifications into revenue-generating touchpoints without compromising their transactional purpose.

Strategy

Newsletter Strategy vs Promotional Emails: Finding the Right Balance

Understand the distinct roles of editorial newsletters and promotional emails, and how to balance both for maximum subscriber engagement and revenue.

Design

Email Template Design Patterns: Proven Layouts for Every Campaign Type

Explore the essential email template design patterns for newsletters, promotions, transactional emails, and event campaigns, with layout strategies optimized for each purpose.

7 min read

Case Study

Case Study: Restaurant Chain Boosts Reservation Rate by 40%

An illustrative look at how a 12-location restaurant group could use targeted email campaigns and Mailchimp automation to fill off-peak seating and grow online reservations.

Business

Mailchimp vs Klaviyo vs HubSpot: Which ESP Is Right for Your Business?

An in-depth comparison of Mailchimp, Klaviyo, and HubSpot covering pricing, features, deliverability, and ideal use cases to help you choose the best email platform.

8 min readarrow_forward

Strategy

An Email Testing and Optimization Framework

Build a systematic testing framework that continuously improves email performance through structured experiments, statistical rigor, and documented learning.

Design

Email Accessibility: Meeting WCAG Standards in Your Campaigns

Accessible email is not just inclusive—it is increasingly a compliance requirement. Learn how to design and code emails that work for subscribers with disabilities.

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